Today BB Agency becomes Afternow. This is the story behind our evolution: from a small team designing and building websites – to Afternow, a global digital agency with a name that finally fits who we’d grown into over the past decade.
When we started BB Agency, it was just me and my brother Filip Justic, on the Island of Krk, Croatia. We didn’t have a clear direction yet. Just a desire to build, without really knowing where it would lead.
Thirteen years later, it led us to Afternow.
But this rebrand didn’t happen suddenly. We gradually grew into something greater than what we began with, both in size and purpose. With a team of 50+ people, we became a global digital partner helping organizations navigate increasingly complex challenges.
With each project, we kept evolving. Our role shifted from execution to partnership. We were helping teams define direction, not just deliver on it. And at some point, it became clear our name no longer fit our vision, or who we’d become.
It was time for a reintroduction.
Afternow marks this next phase of our evolution.
Why “Afternow”?
The name itself carries our belief that every decision we make today shapes what comes next. It reflects how we’ve been working for years. We’re involved earlier, helping teams make decisions before anything gets built. From strategy through to execution, Afternow connects everything with one purpose: to build systems that work in the present and continue to make sense even as things keep shifting in the future.
What’s changing and what isn’t?
While our label is new, the foundations we’ve built the agency on remain. The curiosity that pushes us to explore better solutions. The collaboration that brings different perspectives together. The craft and care that are embedded into every detail of our process.
But in case you’re wondering…
- Will the team change? No. We’re still the same team and the same people with the same dedication and mindset.
- Was the company acquired? No. Afternow (formerly BB Agency) is the same company, just under a new name.
- What happens to ongoing projects? Everything continues as planned, without any disruption. If you’ve been working with BB Agency, you’re now working with Afternow. Nothing about your project, or our partnership changes.
- What actually changes? The name, the domain, the identity, and how clearly we communicate what we do.
What comes next?
What once defined BB agency continues to guide the way we show up as Afternow.
The change happened as our work naturally expanded beyond just design. Our clients needed a partner who could bring alignment and clarity to the entire experience. All the way from strategy, to branding, website design, product and development. Because when there’s one team heading in the same direction, and we make everything connect from day one, we can really move businesses and people forward.
Over the coming weeks we’ll be sharing more about what this evolution means for how we work and what we’re building next.
This is Afternow.
