Case Study
Solvd
Visual and verbal systems that resonate and endure. Built alongside strategy, web, product and development, so the same visual language, tone and components work across your website and product. One system. Everywhere it matters.
Brand services
We design brand identity systems for B2B companies that have outgrown their brand. Guidelines, component libraries and assets built for consistency, not decoration.
(01)
Visual Identity Systems
Creating cohesive systems where typography, color, graphic language, and tone work together. Identity built for consistency across every touchpoint, from website to product, with the flexibility to evolve without losing recognition — whether you are rebranding, refreshing, or getting ready for a funding round.
(02)
Naming
Developing names that work legally, linguistically, and strategically. Names that resonate with audiences, differentiate in the market, and provide a foundation for long-term brand building — the step we took ourselves, from BB Agency to Afternow.
(03)
Tone of Voice & Messaging
Establishing how the brand speaks. We define verbal personality, create messaging frameworks, and develop guidelines that ensure consistency across every touchpoint, from product copy to campaigns — so the story catches up with where the business already is.
(04)
Brand & Marketing Collateral
Translating identity into tangible assets: pitch decks, case studies, sales materials, templates. Collateral designed for consistency, built for teams to use confidently without breaking the system.
(05)
Illustration & Mascot Design
Creating custom illustrations, iconography, and character systems that extend brand personality. Visual assets that clarify complex ideas, add human warmth to digital environments, and make the brand memorable.
(06)
Motion Design & Brand Videos
Bringing brands to life through animation, reveal videos, product demos, and web motion. Dynamic content that explains, engages, and elevates the brand across digital touchpoints.
(07)
Campaign Creative & Activation
Bringing campaigns to life, from concept to execution. Creative that translates strategy into compelling visuals and messaging, designed to resonate with audiences and drive measurable engagement.
Faqs
Your questions, answered.
When B2B branding services help businesses build new categories, break through saturated markets, and bridge the gap between B2C and B2B brand experiences. Strategic brand identity built from positioning communicates clear market position and builds trust faster. In a world where digital products and brands surround us, corporate rebranding grounded in business strategy performs, not just presents.
It changes what survives reality. Identity built in isolation often fractures when it meets product interfaces, development constraints, or markets that weren’t fully understood. Building digital-first brand identity alongside strategy, product, and technology means those pressures are accounted for from the start. The system holds because it was designed for real conditions.
For many clients, it’s ongoing collaboration. New campaigns, new markets, new products. Helping new team members understand what the company stands for or gain buy-in on new directions and vision. B2B branding services aren’t just delivered at project end—identity needs stewardship over time. We remain the standard the brand is held to and the partner that evolves it.
Usually through architecture, not just new assets. Drift happens when systems lack logic for consistent application. We start by understanding where it’s breaking down, then rebuild what’s actually missing—clearer guidelines, flexible component systems, or more fundamental repositioning. Corporate rebranding addresses the structural issue, not just surface symptoms.
Only if the name is holding the business back: it describes what you used to do, it is hard to say or to own, or it doesn’t stretch to where you are going. Most rebrands keep the name and change everything around it. We have been on both sides of the question — thirteen years as BB Agency, then a new name because the old one described a smaller company. If naming is the right call, it happens first, because everything else depends on it.
It depends on what “identity” has to cover. A visual refresh, a complete rebrand with naming and messaging, and an identity built together with a new website are three different scopes. We price by engagement, not by the hour, and most identity work sits within $20,000 to $60,000; an identity built together with a new website typically starts around $75,000. What matters more than the number is what it has to hold up: an identity built alongside strategy, web and product costs more upfront and far less over the years.
More than a logo. A system is the visual identity (typography, colour, graphic language), the verbal identity (tone of voice and messaging frameworks), and the assets teams use every day: guidelines, component libraries, collateral, illustration and motion. Naming, when the name no longer fits. Built as a system, it holds together across the website and the product, and your team can extend it without breaking it.
