Strategy, design, and development.
Together from day one.

Strategy

We establish clarity and direction before anything gets built. Discovery, benchmarking and team alignment that grounds decisions in insight, not assumptions. It’s usually where a partnership starts: the business has moved forward, and how it shows up hasn’t yet.

Strategic Research & Discovery
User Experience Research
Workshops & Facilitation
Brand Strategy & Positioning
Product Strategy
Digital Performance Strategy

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Case Study Charted

Brand

We design visual and verbal systems that resonate and endure. Guidelines, component libraries and assets built for consistency, not decoration. For companies that have outgrown their brand, identity is built alongside strategy, web and product, so one system works everywhere it matters.

Visual Identity Systems
Naming
Tone of Voice & Messaging
Brand & Marketing Collateral
Illustration & Mascot Design
Motion Design & Brand Videos
Campaign Creative & Activation

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Case Study Solvd

Website

We build brand-led marketing sites that work hard for your business. Clear messaging, smooth user journeys, and a CMS with guardrails baked in. Designed and built by one team, whether it’s a redesign after a rebrand or a first site that has to earn trust.

Information Architecture & User Flows
Interface Design & Interactions
Web Animations & Transitions
Design Systems & Documentation
Web Copywriting & UX Writing
Analytics & Performance Tracking

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Case Study Playbypoint

Product

We design and build digital products that solve real problems and adapt as things change: interaction flows, interfaces and component libraries, validated early through prototyping and testing. For SaaS and enterprise teams in complex, data-heavy territory, where we stay embedded as the product grows.

Interaction Architecture & Product Flows
Interface Design & Micro-interactions
Design Systems & Component Libraries
Animated Product Visualizations & Demos
Prototyping, Testing & User Validation
Analytics & Event Tracking

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Case Study ThoughtSpot

Development

We build what we design: backend, front-end, mobile, CMS, AI integration and cloud, in-house. Product designers and developers work hand-in-hand to create products, platforms and websites built for growth, performance, and long-term flexibility, not just launch day.

Backend Development
Front-end Development
Mobile Development
CMS Development
Generative AI & Machine Learning
Quality Assurance & Maintenance
Cloud & Infrastructure

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Case Study eOne

Partners

We understand the demands of digitally focused organisations navigating change inside and out. From startups finding their footing and scale-ups building momentum, to established enterprises reshaping their digital foundations. Our most rewarding partnerships are with ambitious leaders who are seeking clarity, craft, and a true partner.

Our partnerships

Kristen Juven, Head of Brand and Digital Experience

Afternow is extremely authentic, and their subject matter expertise speaks for itself. They are highly process-oriented and very flexible in their approach to different customers. Over the past year, we have tackled three major projects together. What stands out is their ability to pivot, their effective communication, and their respectful and helpful nature. They talk us through possible scenarios, making the collaboration feel seamless and truly authentic. We continue to work together with Afternow!

Maxwell Lloyd, Director of Marketing

Our team is now in the middle of our fourth website project with Afternow after seeing impactful results through cleaner product narratives, stronger brand equity, and improved site engagement. We’ve seen annual inbound sales pipeline from our websites grow over 54% compared to a couple years ago

Maria Merkulova, Director of Growth Marketing

Afternow took us through a complete rebranding from scratch, including logos, design system, and website, and has been evolving it with us ever since. Their team is perceptive, dependable, and delivers technical excellency. Rebranding is a tough process, and having a partner that listens, suggests new directions thoughtfully, and grows with you as the market changes is important for success. We are glad that we found this partner.

Cody Slingerland, Senior Digital Marketing Manager

Afternow has been fantastic to work with. The quality of work and professionalism throughout has been consistently high. The team is organised and always brings creative ideas to the table. We had high expectations for our updated brand and website, and they delivered. We plan to continue working together and highly recommend them.

Tom Nolan, Head of Product

Had the pleasure of partnering with Afternow across multiple organizations over the past 7+ years. Every time they bring passion and a curiosity that has always been able to unlock design solutions that deliver.

Casey Armstrong, Chief Marketing Officer

The positive feedback from customers and prospective customers on the website was instantaneous. But it was the data on conversion rates that stood out: a 27% lift blended across all traffic sources.

Baptiste Jamin, Founder and CEO

We have enjoyed working with Afternow for years now. We’ve worked together on redesigning our complete product offering, including mobile apps, chat widget, helpdesk, and web app. Our collaboration has been effortless as they can provide excellent solutions with minimal direction and feedback, almost like having an internal team.