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Partners in your digital journey.

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Afternow creates the digital systems brilliant companies are built on. Strategy, brand, web and product, carried by one team from direction to build, so everything we do supports and informs the other. We partner with B2B companies at inflection points: together, we’ll build systems that work today and adapt to wherever your business goes next.

Explore our work
Strategy Product
Crisp

A unified experience across four products, three years in the making

4.7 iOS rating, 200k businesses

Our clients

We understand the demands of digitally focused organisations navigating change inside and out. We work closely with ambitious leaders within those organisations who are seeking clarity, craft, and a true partner.

Our partnerships
Maria Merkulova, Director of Growth Marketing

Afternow took us through a complete rebranding from scratch, including logos, design system, and website, and has been evolving it with us ever since. Their team is perceptive, dependable, and delivers technical excellency. Rebranding is a tough process, and having a partner that listens, suggests new directions thoughtfully, and grows with you as the market changes is important for success. We are glad that we found this partner.

Kristen Juven, Head of Brand and Digital Experience

Afternow is extremely authentic, and their subject matter expertise speaks for itself. They are highly process-oriented and very flexible in their approach to different customers. Over the past year, we have tackled three major projects together. What stands out is their ability to pivot, their effective communication, and their respectful and helpful nature. They talk us through possible scenarios, making the collaboration feel seamless and truly authentic. We continue to work together with Afternow!

Tom Nolan, Head of Product

Had the pleasure of partnering with Afternow across multiple organizations over the past 7+ years. Every time they bring passion and a curiosity that has always been able to unlock design solutions that deliver.

Maxwell Lloyd, Director of Marketing

Our team is now in the middle of our fourth website project with Afternow after seeing impactful results through cleaner product narratives, stronger brand equity, and improved site engagement. We’ve seen annual inbound sales pipeline from our websites grow over 54% compared to a couple years ago

Casey Armstrong, Chief Marketing Officer

The positive feedback from customers and prospective customers on the website was instantaneous. But it was the data on conversion rates that stood out: a 27% lift blended across all traffic sources.

Cody Slingerland, Senior Digital Marketing Manager

Afternow has been fantastic to work with. The quality of work and professionalism throughout has been consistently high. The team is organised and always brings creative ideas to the table. We had high expectations for our updated brand and website, and they delivered. We plan to continue working together and highly recommend them.

Baptiste Jamin, Founder and CEO

We have enjoyed working with Afternow for years now. We’ve worked together on redesigning our complete product offering, including mobile apps, chat widget, helpdesk, and web app. Our collaboration has been effortless as they can provide excellent solutions with minimal direction and feedback, almost like having an internal team.

Kim Wright, Senior Brand Project Manager

We needed a complete rebrand—new name, positioning, messaging, and identity. From day one, Afternow proved to be the right partner. Their portfolio impressed us, but it was their flexibility, deep expertise, and collaborative approach that sealed the decision. They delivered a full transformation on a tight timeline with significant market impact. Highly recommended and excited for our next project together.

Christine Dykstra, Chief Marketing Officer

Afternow supported our full rebrand across identity, website, content, and marketing assets. Their team brought strategic thinking and creativity to every touchpoint. They took time to understand our business and goals, then translated that into cohesive, high-quality work. Collaborative, responsive, and detail-oriented throughout. A trusted partner we'd gladly recommend to any company needing design and branding support.


We bring together strategy, design and technology, to build systems that flex as your future unfolds.

Explore our services
Strategy
We establish clarity and direction before anything gets built. Discovery, benchmarking and team alignment that grounds decisions in insight, not assumptions. It’s usually where a partnership starts: the business has moved forward, and how it shows up hasn’t yet. Explore Strategy
Brand
We design visual and verbal systems that resonate and endure. Guidelines, component libraries and assets built for consistency, not decoration. For companies that have outgrown their brand, identity is built alongside strategy, web and product, so one system works everywhere it matters. Explore Brand
Website
We build brand-led marketing sites that work hard for your business. Clear messaging, smooth user journeys, and a CMS with guardrails baked in. Designed and built by one team, whether it’s a redesign after a rebrand or a first site that has to earn trust. Explore Website
Product
We design and build digital products that solve real problems and adapt as things change: interaction flows, interfaces and component libraries, validated early through prototyping and testing. For SaaS and enterprise teams in complex, data-heavy territory, where we stay embedded as the product grows. Explore Product
Development
We build what we design: backend, front-end, mobile, CMS, AI integration and cloud, in-house. Product designers and developers work hand-in-hand to create products, platforms and websites built for growth, performance, and long-term flexibility, not just launch day. Explore Development