ShipBob

ShipBob’s existing brand was underselling the company. With $62.5M in funding secured, the identity needed to catch up, communicating the warmth and genuine customer connection that sets ShipBob apart in a category not known for either. The website also needed to convert better and give internal teams more flexibility to manage content independently.

The logo was redesigned and modernised, with a new design language introduced through colour, typography, and visual style. The identity leaned into ShipBob’s human side — warehouse photography showing real scale, employee portraits across key touchpoints, and a content approach built around testimonials and case studies rather than product specs — supported by clear brand guidelines to ensure consistency across digital and marketing materials.

People were placed at the centre of the website redesign. We introduced a content hub to consolidate case studies, press coverage, awards, and testimonials in one place, making social proof easier to find and publish. A module-based WordPress CMS gave the internal marketing team direct control over content while maintaining consistency across the site without developer dependency.

The new website delivered a 27% lift in conversion rates across all traffic sources within 30 days of launch. ShipBob went on to raise $268M in Series D and E funding after the rebrand, giving the brand the credibility to match the company’s continued growth.