Case Study
Solvd
Challenge
eOne’s individual products had each built strong standalone identities, but the overarching brand had fallen behind. Separate websites and disconnected narratives made it difficult for users to understand how everything connected, or why it mattered.
Strategy
Stakeholder and user interviews, competitive analysis, and visual benchmarking were combined to define eOne’s brand foundations before any design decisions were made. User personas and a value proposition canvas guided both messaging and visual direction, ensuring the rebrand addressed real user needs alongside business objectives.
Brand
The identity needed to unify the product ecosystem without losing existing recognition. We developed a modular visual system with vibrant elements that balance sophistication and simplicity, preserving familiar cues while introducing new colour and form to express the interconnected nature of the platform.
Website
Navigation was rebuilt from the ground up, using tree testing to validate structure before implementation. Wireframes translated complex product information into clear, navigable journeys for UI and development. A comprehensive product visual library made technical concepts immediately legible. Built in WordPress with custom Gutenberg blocks, the system gives the eOne team full control over content while maintaining consistency across the site.
Our collaboration with eOne influenced the following results
300+
Unique assets, pages and templates
8
Months project duration
What our client said
Afternow is extremely authentic, and their subject matter expertise speaks for itself. They are highly process-oriented and very flexible in their approach to different customers. Over the past year, we have tackled three major projects together. What stands out is their ability to pivot, their effective communication, and their respectful and helpful nature. They talk us through possible scenarios, making the collaboration feel seamless and truly authentic. We continue to work together with Afternow!
